morf.
Portraying my love for color, pottery, and minimalism encompassed in a logo for a new pottery business.
Art Director
Ricci Bostick
morf.
Portraying my love for color, pottery, and minimalism encompassed in a logo for a new pottery business.
Art Director
Ricci Bostick
DR.SCHOLL'S REBRAND +
BRAND EXTENSION
CAMPAIGN NAME
One Step At A Time
PROBLEM
72% of women will wear heels in their lifetime and there hasn't been a solution for their discomfort. Dr.Scholl's is trying to expand as a company but their consumers don't know where to find it.
SOLUTION
A new offering for women during their dressiest of occasions. By adding on-trend footwear, a brand refresh and consolidation, and a new marketing strategy, Dr.Scholl’s can evolve into a household name for comfort innovation instead of a medical solution to a common problem.
Designers
Hugo Del Toro + Ricci Bostick
COPYWRITER
Ricci Bostick
concept
Ricci Bostick
EXPERIENTIAL
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Creating a public runway that displays the design of the shoe while giving a customer the chance to experience our claims of being the most comfortable heel. We are aiming to showcase the model in everyone woman and how powerful heels are in boosting self-confidence all while being comfortable either in the audience gel insole seating or on stage in our heels. By turning the everyday women into our model, making the venue the sidewalk and the runway easily accessible, we are changing women’s discomfort one step at a time.
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