RICCI BOSTICK

PROBLEM

Lay’s is noticing their consumers growing emphasis on health. They want to extend their brand to offer a more healthy alternative while still remaining true to their brand.

 

SOLUTION

A new product and campaign that exemplifies the synergies between health and joy. Introducing Lay’s new DELIGHTFULL Chip. A snack that makes topics like, portion control, low sodium, and good for you, fun!

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This project outlines my deck design and an original brand extension showcased in an integrated marketing campaign. Complete deck and projected outcomes upon request.